PDA

View Full Version : Eurocopter changes name to Airbus Helicopter?


lelebebbel
31st Jul 2013, 05:57
EADS to decide on Airbus name change in restructuring drive < French news | Expatica France (http://www.expatica.com/fr/news/french-news/eads-to-decide-on-airbus-name-change-in-restructuring-drive_270767.html)

I heard that they decided to go ahead with the name change today

md 600 driver
31st Jul 2013, 07:14
Does that mean I am a airbus rated pilot now ??

albatross
31st Jul 2013, 07:20
That will certainly impress the girls in the bar!:ok:
"Allow me to introduce myself - Capt Joe Cool Airbus pilot".:rolleyes:
Swoons, offers to mother your children....
Actually I think the operative words will become BUS Driver:E

pilot and apprentice
31st Jul 2013, 08:37
...girls in the bar!http://images.ibsrv.net/ibsrv/res/src:www.pprune.org/get/images/smilies/thumbs.gif...
Swoons, offers to father your children....

uhhhh?????

albatross
31st Jul 2013, 08:44
Sorry it was an attempt at humour in reply to Md 600's post.

Guess it was unsuccessful..

31st Jul 2013, 10:09
No, just confusing as to how the girl in the bar would father your children;) Maybe they do things differently in Canada:)

albatross
31st Jul 2013, 10:18
Fixed it - my silly mistake.

RVDT
31st Jul 2013, 10:31
Dumbest thing I have heard in a long time.

And if Airbus screws up they will both be tarnished by the same brush and vice versa.

Must be a slow day in the office or someone's vanity needed polishing.

Then again who understands French logic?

pilot and apprentice
31st Jul 2013, 10:41
It's ok Albatross, we're 21st century folks up here in the ice and snow. You can get her to do whatever you like :-)

All good fun.

Really, how can we take a topic like this seriously.....

31st Jul 2013, 10:45
The French have logic.....???????????????;)

500e
31st Jul 2013, 11:04
As said in circling EC, slow week :sad:

HeliHenri
31st Jul 2013, 12:24
RVDT
Then again who understands French logic?

Well, I don't know if they have any but to beleave that EADS or Airbus are French ... :ugh:

.

iuk1963
31st Jul 2013, 13:11
I understand the "re-branding" of the Group (eventually), but can't believe they are going to change also the EC brand!.. It could simply remain as is being a division of Airbus..:bored:

Ian Corrigible
31st Jul 2013, 14:25
Meh, it's happened before -- think of Vertol being acquired by Boeing in 1960, or Hughes being acquired by MDD in 1984 (and then by Boeing in '96/97). Thinking of the Apache as a Boeing product is second nature today, but it was weird at the time.

'Course, Airbus Helicopters may have to buy-out Alpi Aviation to avoid any confusion between the AH130 EcoStar and the AH 130 Syton (http://alpiaviation.com/aa/index.php?option=com_content&view=article&id=1276&Itemid=693&lang=en)... :E

I/C

SASless
31st Jul 2013, 14:42
Is it official now.....Northsea Pilots are Bus Drivers?

chopper2004
31st Jul 2013, 14:52
Can't exactly call them AB130 or AB145T2 can you? As its retrospect of the Bell Agusta partnership :)

How did the former Aerospatiale and MBB folks felt in the late 80s and early 90s, when Eurocopter was wholly formed?

Heli-Union
31st Jul 2013, 15:08
How did the former Aerospatiale and MBB folks felt in the late 80s and early 90s, when Eurocopter was wholly formed?

The same how staff feel from Lioré-et-Olivier when they become Société nationale des constructions aéronautiques du Sud-Est (SNCASE) in 1937 or how staff of SNCASE feel when they become Sud Aviation in in 1957 or how Sud Aviation feel when they merge with Nord-Aviation to become Aérospatiale in 1970.

PhlyingGuy
31st Jul 2013, 17:00
What a horrible re-branding name.

Aubrey.
31st Jul 2013, 17:17
Terrible idea to lose the Eurocopter brand name, it's well known and respected. Wouldn't it just be better to say 'Eurocopter an Airbus Company'? It'll be a Eurobus next...

Ian Corrigible
31st Jul 2013, 17:46
It'll be a Eurobus next...
I think the idea is to get away from association with 'Euro' (freedom fries and all that).

I/C

Milo C
31st Jul 2013, 17:57
So we won't hear anymore American Eurocopter, that still sounds weird.

Instead of Airbus Helicopter I would suggest Helibus....but may seem strange for the 4 passengers EC120. :bored:

Although, considering the amount of production stablished by EC in China we could find many proper names....:ouch:

Gemini Twin
31st Jul 2013, 18:03
Horrible branding is correct. Bad enough for the commercial fleet but Airbus Tigers in the military?? Will future flight academies used Schoolbus 120's.

cpt
31st Jul 2013, 18:17
It can't be true ?....but I'm afraid it is.

What a stupid ridiculous name !

Long gone the Alouettes, Lamas, Gazelles, Pumas and Ecureuils....like the "Constellations and Caravelles. Plastic brains don't need dreams.

Actually it well reflects our fascination for our soulless "digital" robot civilisation.

PANews
31st Jul 2013, 21:43
Thinking of the Apache as a Boeing product is second nature today, but it was weird at the time.

And strangely these rebrands do not always work.....

Although it is donkeys years since McDonnell Douglas [nee Hughes] went away just look at the news stories about the new deliveries of not MD Helicopters products but McDonnell Douglas and MacDonald Douglas helicopters [the latter with free burgers and fries?]

OK we have not talked about deliveries by Sud/Aerospatiale/MBB for a while and Airbus will be odd..... but ask me in a year!

chopper2004
31st Jul 2013, 22:15
Airbus at Helitech 2013 :)

Getting back to designations what's the chances of changing the EC prefix at all?
Or just be Airbus Ec135T3E, Airbus EC145T2?

Am sure most of us can live with the EC or AS prefix as a compromise?

On a collectible side, notice the American Eurocopter store - has undergone a very recent upgrade in products with aircraft specific t-shirts, mugs, mouse mats, mugs, shot glasses, etc etc. I'm talking in the last month or so and Advanced Online who run this as well as the Bell Helicopter store might be a tad upset? Ironically enough the Bell Helicopter store is offline due to improvements in products but shouldn't it be the other way around at this time ? ?

Ian Corrigible
31st Jul 2013, 22:18
Existing model designations (AS350, EC135, etc.) will not be changed.

I/C

cockney steve
1st Aug 2013, 08:48
No, just confusing as to how the girl in the bar would father your children


Simples.....It's 'cos he was dreaming of picking up a Ladyboy at an exotic holiday location, innit. :}

HeliHenri
1st Aug 2013, 13:56
.
:eek::eek::eek:

I've seen that the price of a new Airbus 350 is 270 M$ !

Quite a lot for a single engine with 6 seats !

Hope that is the 350B3e version with a Garmin 650 offered !

:}:}:}
.

Thridle Op Des
1st Aug 2013, 14:11
Bitter experience tells me that having 'Airbus' before 'Pilot' does not increase the world's population - even the trying kind.

TOD

Buitenzorg
1st Aug 2013, 15:09
Dear EADS,

This is a terrible idea. Please reconsider.

Sincerely,

Buitenzorg

Anthony Supplebottom
1st Aug 2013, 17:18
https://lh6.googleusercontent.com/-OYi14v54uLM/UftujimLSkI/AAAAAAAAN0k/IckzMESXI_I/w829-h520-no/AH175.png

victor papa
1st Aug 2013, 19:00
American Eurocopter was still markatable and the EC's flourished in the Americas and other continents but especially the USA. American Airbus Helicopters????.? Dont think it will ever pass as " American"! I love the French EC products, but man to say Airbus Helicopter- nnnnnooooooo! Like somebody said, make it Helibus then!

SansAnhedral
1st Aug 2013, 19:04
I think Sikorsky trademarked "Helibus" with the S92

RVDT
2nd Aug 2013, 06:39
And for the poor blackhanders (engineers, maintenance techs).

Dredging through AD's SB's etc etc and your are trying to separate the plank information from the helicopter information.

Sounds like an ar$e licking exercise from someone with too big an ego!

Change for change sake - cant see any relevance. Just imagine the IT and stationery costs, signage, .....................................mindless.

Heli-News
2nd Aug 2013, 08:19
August 1, 2013

Dear Valued Customer:

As you may already be aware, the board of directors of EADS, the parent company of Eurocopter, has voted to reorganize the corporation and to bring all of the divisions under a single, high-profile brand name: Airbus Group. I wanted to take a moment to explain to you what this means.

As of January 1, 2014, Eurocopter will become Airbus Helicopters. The scope of Eurocopter’s activities and the company itself will be unchanged. We will remain a full-fledged helicopter division within Airbus Group focused solely on rotorcraft products and technology.

Eurocopter management fully supports this new direction. We are convinced that it will help drive the change that we aim to bring about for our company. Our goals are to achieve levels of customer satisfaction, industrial performance, safety and quality in our products and services that set the global standard for the helicopter industry.

Airbus is a global brand with a strong image and reputation, a brand embodies the value of quality, innovation and industrial excellence from which we shall benefit.

It is important for Eurocopter, at a time when the EADS Group as a whole is evolving toward a new future, to fully participate in and benefit from that evolution. Over the last 20 years the Eurocopter name has gained solid recognition. It reflects our European roots, but does not fit with our modern stature as an international company and rotorcraft industry leader.

As we go through this reorganization, I want to assure you that our commitment to providing our customers great products and great service will not change. This change is a key milestone in our company’s history. As Eurocopter becomes Airbus Helicopters, we look forward to continuing to partner with you to achieve mutual success.

Best regards,

Marc Paganini
CEO
American Eurocopter

IFMU
2nd Aug 2013, 10:52
And strangely these rebrands do not always work.....

If I am not mistaken, Sikorsky rebranded Schweizer in 2006 or so?

Bryan

Ready2Fly
2nd Aug 2013, 11:29
Mr. Paganini or his successor will realise, that they made the wrong assumptions. It is not the first mistake and it won't be the last.

misterbonkers
2nd Aug 2013, 11:53
Eurocopter sounds sleek and sexy.

Airbus sounds big and fat.

Which one would you take home?

If I wanted to be an Airbus driver I'd have done my fixed wing CPL(H).

EADS give your head a SHAKE!

500e
2nd Aug 2013, 12:11
Another layer of management to fight through :{
The company speak is first class though,

heli1
2nd Aug 2013, 20:19
Airbus Helicopters ...abbreviated as AirbusH or Airbrush......copyright!!:ugh:

HLCPTR
2nd Aug 2013, 22:04
Earlier mentioned "rebrandings" (MBB+AS=EC, Agusta+Westland=AW, MDH=Boeing, etc) were a result of corporate acquisitions or mergers.

This one is strictly a new name tag on the same old dog....

:confused:

turboshaft
2nd Aug 2013, 22:16
So more like...

http://www.wired.com/images_blogs/dangerroom/2011/12/ACADEMI-Hi-res-Logo.jpg (https://en.wikipedia.org/wiki/Academi)

chopper2004
3rd Aug 2013, 00:41
Anyone twig at recently Le Bourget why the Eurocopter static was parked out of the way / sight when traditionally its always been at the front by the exhibition halls??

Plus it was kinda shielded dwarfed by the new BA A380

Guess the warning signs were there :)

Have to agree with RVTD, the hassle and cost with rebranding especially the AD/SBs, tech manuals, logs, publications etc etc....

Then again with graphics software packages nowadays should be tad quicker then 20 years ago where things weren't that advanced

Rabina
3rd Aug 2013, 04:36
In marketing terms alone, this is a very poor decision. The rebranding of the Eurocopter marque worldwide has been very successful over the past decade with the UK and Japan both becoming Eurocopter facilities after having their own identities for example.

Airbus Helicopter is not only a misnomer, it doesn't have an identity or heritage. The lineage has just stopped and it will take a very long time I suggest before anyone in the helo industry will stop using Eurocopter, either specifically with reference to a helicopter type or as a general nod to any type from the Alouette stable all the way to the EC175, or is that AH175?

RVDT
3rd Aug 2013, 07:34
#1

Airbus?
What? They make helicopters now?
Who knew?
Lets wait a while until they know what they are doing making helicopters before we buy one. After all they only make aeroplanes.

#2.

Airbus Helicopter (previously Eurocopter) has in "incident" for example.

Pilots raise concerns after Airbus helicopter gearbox warning
Alarm came on during Airbus Super Puma testing
By Anthony Joseph
Published: 03/08/2013
FEARS were raised by pilots testing grounded Airbus Super Puma helicopters ahead of their return to operations after a warning message told them the gearbox shaft had failed.
The Airbus EC225s took to the skies this week all over the world for the first time in nearly a year, in a series of tests.
The helicopters were grounded last October after two ditchings in the North Sea.
The Evening Express can today reveal that pilots raised concerns when the warning “MOD 45 failed” appeared on their screens when testing the aircraft.

Oh it's only a helicopter - WTF?

How to completely destroy a brand - gone forever and possibly tarnish another.

Why not just save the money to fix the current one?

The core of the company is good as it is successful in spite of itself at the customer interface. People will put up with the bad customer service if the product itself is pretty good.

The competition has better customer service but unfortunately no product to speak of.

This is an admission that their customer service sucks and how out of touch they really are.

:rolleyes:

Received a "customer survey" questionnaire a couple of days ago from EC. I cannot complete it because the questions are so "loaded" and not relevant to us. :ugh:

If EC want customer feedback why not just "lurk" here and other sites. Its free! :ok: Even some subtle "phishing" would work!

Other companies have worked this out and it is not proprietary. How hard can it be?

VW AG = Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda, Volkswagen, Ducati, MAN, Scania and Volkswagen Commercial Vehicles.

BMW AG = Mini, BMW Motorsport, Rolls-Royce Motor Cars.

I don't expect that they would throw any of those away too soon.

HeliHub (http://helihub.com/2013/08/01/industry-considers-eurocopter-rename-is-pr-disaster/) has done some footwork.

A good place to start might be to get rid of the current management as they can't "rest on their laurels" as well proven to date.

This will be held up in educational institutions as an example of PR disaster for all to see in the future.

Looks like everything will be moving to Ottobrun after they throw out the ECD folks to go to their new shed in Donauworth.

The delusion. (http://www.ft.com/cms/s/0/c97b6d82-f9d3-11e2-b8ef-00144feabdc0.html#axzz2atO5BZvl)

The buck stops here (http://investing.businessweek.com/research/stocks/people/person.asp?personId=8154802&ticker=EAD:FP) with a PhD in Politics.

Is this all a strategy to make your d!çk bigger than Boeings at the cost of the brand? Remember when Pepsi tried to outdo Coke? They spent a fortune to remain at #2 which they could have done without spending a cent.

The strategy - change the name of EADS to Airbus so everything is in the Airbus pot to make yourself "look" bigger after you have sacked a bunch of EADS workers.

Brave or stupid? €2.5 million a year? I guess that would influence whats on the inside of your goggles and it will be a shorter commute to work!


:}Rant over.

Grenville Fortescue
3rd Aug 2013, 08:59
To understand the crisis of identity currently exhibited by EADS you need to understand the mindset of their board of directors and that is not always an easy thing to do.

There are no doubt multiple factors which have influenced this decision to re-brand but one factor which has frequently affected Airbus Industrie (as it once was) thinking - is their insatiable rivalry with Boeing.

The A3XX project (late 80's) was (according to some) specifically generated to knock out the "irritating" 747 series which some saw as being responsible for keeping Airbus firmly in "second place". Establishing themselves as the dominant airline manufacturer has been an all-consuming agenda of Airbus since its earliest days.

I mention this because a business which is driven (even in part) by a desire to achieve conquest, particularly over a specific rival, will always possess a slightly skewed sense of purpose in comparison with a company which is focused on the pursuit of achieving technical ingenuity and delivering customer service. Now, somewhere down the line in the current EADS structure the politics and motives of senior executives will peter out and the "regular employees" will share a common goal (one hopes) of developing technical expertise and customer service but this will always, to some extent, be influenced by the executive culture further up the line.

Rumours about this culture have been many over the years and include some pretty petty jealousies on the part of EADS towards Boeing. Following this train of thought, it is not inconceivable that board members find it irksome that EADS does not share the same "brand power" as Boeing. Boeing can be regarded a household name whereas EADS cannot. The question is .. how necessary is it for EADS board members to drop the EADS name from their conversational encounters?

At present when an EADS board member meets some dignitary (say a senior government minister outside Europe) and he is introduced as a board member of EADS, nine times out of ten you can bet that within a few seconds he (or she) validates this with the statement "the parent company of Airbus."

EADS board members want their children to be able to tell their schoolmates that their mother or father works on the board of "Airbus" so that, as with Boeing, they can enjoy a globally recognised brand. Paganini as much as admits it (at some level) in his memo when he refers to their (Airbus') "high profile brand name."

Boeing Helicopters? "We now have Airbus Helicopters" so says EADS!

An important factor influencing the timing of this move is the global economy. There are respected economists who are convinced that the US Dollar will have collapsed (as in completely collapsed) by 2030 and an accompanying belief that before then the US economy is going to face a downturn in international trade such as has never before been seen. Airbus Industrie's dream of surpassing Boeing is no longer a dream and when the A380 was rolled-out that final hurdle of manufacturing the world's largest airliner was overcome. Airbus were now the airline manufacturer beyond compare!

Is this all about Airbus/Boeing rivalry? Obviously not (as stated in the second paragraph) but, I believe it is a factor. To share brand recognition on a par with Boeing throughout the organisation.

Was it necessary? No. As with Boeing, the Airbus brand is already a household name but (crucially) within the industry EADS is similarly well known. Therefore there was and is no commercial benefit for EADS to be a household name in the same way as Airbus but, as has already been suggested by other posters, what we are dealing here are the egos of the EADS board.

In Paganini's memo he writes "Eurocopter management fully supports this new direction." Yes indeed. As if Eurocopter's management had much choice in the matter!!

And, "It reflects our European roots, but does not fit with our modern stature as an international company and rotorcraft industry leader." To me this confirms that its about being the world industry leader and which agenda Eurocopter has also pursued since its formation in 1992.

What EADS has ignored is that human nature is slow to change (most times) and human nature generally seeks to define things by way of cultural identity so that whatever name you give to an organisation, people instinctively want to know something about its origin. You can call yourself the "Global Helicopter Corporation" but people still want to know your roots and will still seek to define you (to some extent) according to your origins.

What we are witnessing is, in my view, some of EADS' "not so admirable" boardroom politics!

In summary, a successful company which is adamant (almost desperate) to cement its place as "the" leading global airframe manufacturer and, in the process, making some rather unnecessary (and initially counterproductive) decisions.

RVDT
3rd Aug 2013, 09:09
GF,



Definitely more eloquent than my rant.

Grenville Fortescue
3rd Aug 2013, 09:19
RVDT, your comments prompted my own, so consider yourself the catalyst!

I might mention that I admire your posts, in particular your grasp of technical matters. :D

IceHeli
26th Aug 2013, 19:11
Regardless of the causes of the accident in the Shetlands, given the PR fiasco now underway. Does anybody besides me think that Airbus executives might be thinking this isn’t such a good idea at all?

Ice Heli

SASless
26th Aug 2013, 19:14
Perhaps they might begin to look at Boat Hulled Helicopters for the next generation!

Anthony Supplebottom
26th Aug 2013, 19:59
Perhaps they might begin to look at Boat Hulled Helicopters for the next generation!

What an excellent idea, like a sort of reworked SA321 Super Frelon (http://www.kirikoo.net/images/7T-BIRD-20080620-215544.jpg) maybe? Perhaps they could even employ Emmett Brown (http://en.wikipedia.org/wiki/Emmett_Brown) to help them!

In fact, if they go down that route I know some people in Beijing (http://www.catic.cn/indexPortal/home/index.do?cmd=goToChannel&cid=743&columnid=1911&cpid=1649&dataid=4288&columnType=102&likeType=view&ckw=UH) that could make them for Airbus on the cheap - then everyone would be happy! :ok:

SASless
26th Aug 2013, 23:11
With what is going on in the UK North Sea Sector right now.....Air Bus might as well get out of the Helicopter Business as the Super Puma family is headed the way of the Buffalo.

Anthony Supplebottom
13th Sep 2013, 07:48
Dominique Maudet, executive vice-president of global business and services at the Marignane-headquartered manufacturer, says although some customers have expressed sadness about the loss of 20 years of history, it is good move for the airframer.

Eurocopter upbeat on planned name change (http://www.flightglobal.com/news/articles/eurocopter-upbeat-on-planned-name-change-390477/)

Milo C
17th Sep 2013, 16:20
By: Dominic Perry (http://www.flightglobal.com/landingpage/dominic%20perry.html) London
12:00 12 Sep 2013
Source: http://www.flightglobal.com/images/articlesources/flightinternational.png (http://www.qssweb.co.uk/rbpsubs/default.aspx?title=fin&entry=new&subtype=a&prom=1469)



Eurocopter (http://www.flightglobal.com/landingpage/Eurocopter.html) is eyeing next year's planned rebrand - which will see it become Airbus (http://www.flightglobal.com/landingpage/Airbus.html) Helicopters - as an opportunity to move the business forward.
Dominique Maudet, executive vice-president of global business and services at the Marignane-headquartered manufacturer, says although some customers have expressed sadness about the loss of 20 years of history, it is good move for the airframer.
He is positive that the new name brings with it the reputation for "quality and innovation" associated with Airbus (http://www.flightglobal.com/landingpage/Airbus.html).
"We are happy to bolt on this image and have the Airbus (http://www.flightglobal.com/landingpage/Airbus.html) name on our front gate," he says.
Aside from this, he says, surveys conducted by Eurocopter (http://www.flightglobal.com/landingpage/Eurocopter.html) revealed that potential clients felt its name was too closely associated with one part of the world and, as such, was "a bit restrictive".
"All in all we are happy to be under the Airbus (http://www.flightglobal.com/landingpage/Airbus.html) brand. For the new management team it is an opportunity to move the company towards new challenges," he says.
Internal discussions are still ongoing to iron out the day-to-day effects of the change, for instance the designation of any hew helicopters produced by the rebranded operation. Details should be finalised by year-end, says Maudet.
The name change is part of a wider restructuring effort at parent EADS (http://www.flightglobal.com/landingpage/EADS.html) that will take effect in early 2014.

Brilliant Stuff
17th Sep 2013, 19:36
I can understand they want to move away from the Euro bit in Eurocopter but what I can't stomach is the bus bit in Airbus!!:ugh:

Ian Corrigible
18th Sep 2013, 02:36
Ah. So what you're suggesting is...

http://i.imgur.com/Rbn727a.jpg

(© Brilliant Stuff)

:E

I/C

Brilliant Stuff
18th Sep 2013, 19:13
Only flown by blond pilots.......







Retreating fast.

tigerfish
11th Jan 2014, 15:53
I am having difficulty understanding the logic of changing the fairly successful name of Eurocopter to the new one of Airbus - Helicopters.

I understand the desire for corporate branding etc etc, but Eurocopter flowed off the tongue fairly easily, and I personally do not find the same ease with "Airbus Helicopters". Especially when the "Helicopters" bit is then followed by a model no.

Untidy?

TF

turboshaft
11th Jan 2014, 17:39
Previously debated here: Eurocopter changes name to Airbus Helicopter? (http://www.pprune.org/rotorheads/520365-eurocopter-changes-name-airbus-helicopter.html).

More to the point, since my boarding pass stated January 1st (http://i1.ytimg.com/vi/ysXniIYUBpk/maxresdefault.jpg), but since our flight only arrived on January 8th (http://www.airbushelicopters.com/site/en/press/Welcome-on-board:-Airbus-Helicopters-takes-off_1103.html?iframe=true&width=700), can I claim compensation (http://www.usa.gov/topics/travel/air/resolve-problems/flight.shtml) for a delayed flight? (When I told my travel agent to book me on an Airbus for my flight from Perth to Indy, I was thinking more of an A380 than an EC175!)

nomorehelosforme
11th Jan 2014, 19:50
What ON earth are you on about?

BedakSrewet
14th Jan 2014, 06:12
Rest assured that they will eventually change the name back to EUROCOPTER for reasons one will read in the media in the future.....

diethelm
14th Jan 2014, 15:59
Unfortunately, rotorcraft by their nature have a fairly frequent amount of what the public would call "crashes".

Now in the media the average person will see an article stating "Airbus goes down at night".

How many folks in the world will think the plane they took to see grandma crashed when in reality it had nothing to do with a plane that millions travel on every day but it was a single engine helicopter with one or two on board?

Lonewolf_50
14th Jan 2014, 18:13
Why not rebrand it with a trendy, edgy name: Chez Rotors!

Seems a pity to excise the allusion to rotary wing. :(

HeliHenri
14th Jan 2014, 18:28
.

Well .... the name is Airbus Helicopters, seems to be a very light allusion to rotary wing ... ;)

.

Ian Corrigible
14th Jan 2014, 19:29
Henri: Dit-il excise pas exercise... :E

I/C

Self loading bear
2nd Oct 2016, 10:46
Latest Airbus shuffle

Airbus merges internal units (http://www.marketwatch.com/story/airbus-to-cut-management-jobs-in-internal-merger-2016-09-30)

Also AH is included in the merger.
Good? Bad?

Any Opinions?

SLB

212man
3rd Oct 2016, 08:17
Latest Airbus shuffle

Airbus merges internal units (http://www.marketwatch.com/story/airbus-to-cut-management-jobs-in-internal-merger-2016-09-30)

Also AH is included in the merger.
Good? Bad?

Any Opinions?

SLB
I think it says AH will benefit from the savings, not that there will be specific changes to it.

Actually, I see a change in role for the AH boss: http://www.reuters.com/article/us-airbus-group-restructuring-idUSKCN1200LR

The heads of the company's two other divisions, helicopters boss Guillaume Faury and defense and space chief Dirk Hoke, are expected to assume additional group-wide roles to help drive through Enders' so-called "digital transformation" project

whoknows idont
12th Jan 2017, 06:39
AH dropping the helicopter? Was about time for a new name! :}

Amsterdam, 14 December 2016 – Airbus Group SE (stock exchange symbol: AIR) will change its stock market listing name to Airbus in January 2017. This follows the decision announced in September to merge its Group structure with the Commercial Aircraft division. Once the legal proceedings are concluded, Airbus will no longer be a Group with three divisions but rather a commercial aircraft manufacturer with two divisions, "Defence and Space" and "Helicopters".

The integration leads to the introduction of a single Airbus brand for the Group and all its entities.https://www.airbusgroup.com/dam/assets/airbusgroup/int/en/news-and-media/Press-Releases-PDF/12-2016/Press-Release---Airbus-Group-Listing-Name-Change/Press%20Release%20-%20Airbus%20Group%20Listing%20Name%20Change.pdf.

I wonder if in two years it will be renamed to either just "Air" or just "Bus".
Too bad AirBnB is already taken, that would have been something to consider for a merger with Boeing or Bombardier!

RVDT
12th Jan 2017, 14:39
The loonies are definitely in charge of the asylum.

Enders is a politic's man after all.

Now we have the pending, if not already implemented, nightmare of chasing endless changing of model names
and the issues with all the tech and maintenance data.

Sifting through mounds of garbage to try and find the info you really need.

:D:D:D:D :ugh::ugh::ugh::ugh::ugh: :yuk::yuk::yuk::yuk::yuk:

212man
12th Jan 2017, 14:52
What is the excitement about? It doesn't look like anything will change to the current Airbus Helicopters model names, it is a stock market listing name change.

alouette
16th Jan 2017, 12:34
Air-dust Helicopters...:}