Forbes India - Deccan 360 Faces Turbulence (http://business.in.com/article/boardroom/deccan-360-faces-turbulence/25202/0)

This was expected to happen. His ego and false bravado of being called a pioneer got in front of pure business sense.

India is not cheap and time does not have value here. It was contradictory for him to try and sell aviation cheap and target the masses.

His terminology "common man" has driven many a people nuts in business and is often a term used in marketing here, which i hope now gets consigned to the rubbish heap

What is happening with the Airline and how are their customer's managing regarding their cargo.The information was that they had a few good reliable customers.