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View Full Version : "Background noise affects taste of foods"


PAXboy
14th Oct 2010, 11:30
Blindfolded diners assessed the sweetness, saltiness, and crunchiness, as well as overall flavour, of foods as they were played white noise.
BBC News - Background noise affects taste of foods, research shows (http://www.bbc.co.uk/news/science-environment-11525897)

Not a large study but an interesting start. Personally, I dislike the heavy handed seasoning that some of the carriers use.