david1994
31st October 2009, 18:00
Easyjet announced BHD-LTN 2x daily from February, from £21.99 one way. How, if at all, will it affect their current competitors with BMI to LHR, Ryanair to STN and Flybe to LGW? Surly its not going to be a good route with BMI offering 6-7 returns a day, ryanair 3 a day and Flybe about 3 or 4 a day, while EZY is only doing 2? :confused:
eastern wiseguy
31st October 2009, 18:22
Being discussed on the Belfast thread.
EI-BUD
31st October 2009, 18:33
David, the fact that there will be 4 daily (well established) flights withdrawn from the BFS London market when Easyjet move the Luton route to BHD, the usual 20k passengers per month that used this route will use an alternative service, some may not want to go to BHD and some may only want to fly to Luton. Luton in its own rite is popular for certain parts of north London and the surrounding areas.
However, its a bit like when Aer Lingus arrived on BFS LHR and they said they were after bmi's traffic, the outcome is that Easyjet have lost significant business from BFS yes Bmi have lost some from City but Ryanair has been there, so its not always easy to say who effects who. All of the flights on Belfast London are competiting for the passengers.
The choice of airport in Belfast or indeed London will be down to
for some to a greater or lesser extent;
Price
Location of desired airport
Do they want to connect to another etc
Business Traveller
Leisure Traveller etc
From either side of the journey the other thing is what do the passengers consider to be their local airport?
If you live near BHD you may only check choice of flights ex BHD and VV
and in London the same rational may apply.
Overall there is less capacity over the winter when compared to LY, as easyjet have cut back their schedule (with LTN move), Bmi have cut by 1 a day and its often more 319s than before (less seats). While demand is expected to be down there still will be less capacity.
I still will be surprised if Ryanair dont see Easyjets move as an opportunity to get in somewhere in the Belfast Luton market and make some noise. If that happens well then we will have an entirely different story.
(I think Ryanair are doing 4 daily on Stansted for the winter)
sealink
1st November 2009, 21:14
i cant see loyal bmi passengers, especially frequent flyers who like a business lounge suddenly jumping on to easyjet when they start at bhd. likewise, people who use ryanair and book early and pay next to nothing are unlikely to move either. either loyal easyjet ltn passengers will follow them to the city or easy will attract new customers to these couple of flights. anyway... 2 rotations a day is hardly a challenge in my eyes having known the business for many years.
david1994
1st November 2009, 22:36
i cant see loyal bmi passengers, especially frequent flyers
True becasue most of them frequent flyers if not all would be singned up up to Diamond Club! In order for EZY to pull the LHR passengers they would need a loyalty scheme betting bmi's one and far more than 2 returns a day.
On another note i have been told that Avaince at BHD have not got a contract for EZY as of yet, and also talk of some of MENZIES moving down to BHD as there is MENZIES at BHD but its only cargo and they've no equipment down there, but MENZIES moving will cost them becasue after all AVAINCE owns all check-in desks at the the airport.
tigger2k8
1st November 2009, 23:05
On another note i have been told that Avaince at BHD have not got a contract for EZY as of yet, and also talk of some of MENZIES moving down to BHD as there is MENZIES at BHD but its only cargo and they've no equipment down there, but MENZIES moving will cost them becasue after all AVAINCE owns all check-in desks at the the airport.as far as im aware, Aviance has it..
the setup cost for menzies to enter the BHD in the passenger side of things would probably range somewhere between £150,000 - 250,000 once they rent baggage bay space, check-in desks, hire PAX services staff and buy suitable equipment for EZY ramp operations... from a business point of view, its not worth the setup cost for 2 flights per day... ofcourse they could bus staff to BHD for the 2 flights and bring them back to BFS after, but as far as im aware they need all their BFS staff where they are, as the winter schedule is busier than parts of summer :}
i would be very surprised if menzies starts passenger/ramp services at BHD... although it would be a good move to encourage competition at BHD