ORAC
14th Oct 2009, 07:46
Can't see Mr D as being happy....
Last orders for Newcastle Brown brewery before shift to Yorkshire (http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6873461.ece)
Friday night down the Bigg Market downing a few “Newky Browns” is a long-established tradition for the young men of Newcastle. Somehow, Tadcaster Brown Ale doesn’t quite have the same ring to it.
But cost-cutting took precedence over tradition yesterday when Heineken, the Dutch brewer, announced plans to close the Federation Brewery in Gateshead, where it makes Newcastle Brown Ale, and shift production to the John Smith’s brewery in Tadcaster, North Yorkshire....
Paul Hoffman, S&N’s operations director, said that it was “a sad day”, but the decline in beer sales and the resultant production overcapacity had made the move inevitable.......
The decision to move to Tadcaster comes four years after S&N created a furore by closing the Tyne Brewery and moving production across the river to Gateshead, to the much smaller Federation Brewery, which it acquired from a co-operative of local working men’s clubs.
In the wake of that move, S&N successfully applied to the European Union for the ale’s “protected geographical indication” status to be removed. An S&N spokesman said: “It’s a different kettle of fish to things like champagne and Parma ham, because we’re the only producer of Newcastle Brown Ale.”..........
Jeff Tate, regional officer for Unite, the union, said: “This is an appalling state of affairs. To see a day when Newcastle Brown Ale is no longer brewed on Tyneside is a disgrace.”
While S&N’s cost-cutting drive will undoubtedly save a few million pounds, the true test will be the reaction of the Bigg Market revellers. The S&N spokesman said: “We will be open and honest about it on the label. We hope they will see it as a beer that continues to have its roots in the North East.”
Last orders for Newcastle Brown brewery before shift to Yorkshire (http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6873461.ece)
Friday night down the Bigg Market downing a few “Newky Browns” is a long-established tradition for the young men of Newcastle. Somehow, Tadcaster Brown Ale doesn’t quite have the same ring to it.
But cost-cutting took precedence over tradition yesterday when Heineken, the Dutch brewer, announced plans to close the Federation Brewery in Gateshead, where it makes Newcastle Brown Ale, and shift production to the John Smith’s brewery in Tadcaster, North Yorkshire....
Paul Hoffman, S&N’s operations director, said that it was “a sad day”, but the decline in beer sales and the resultant production overcapacity had made the move inevitable.......
The decision to move to Tadcaster comes four years after S&N created a furore by closing the Tyne Brewery and moving production across the river to Gateshead, to the much smaller Federation Brewery, which it acquired from a co-operative of local working men’s clubs.
In the wake of that move, S&N successfully applied to the European Union for the ale’s “protected geographical indication” status to be removed. An S&N spokesman said: “It’s a different kettle of fish to things like champagne and Parma ham, because we’re the only producer of Newcastle Brown Ale.”..........
Jeff Tate, regional officer for Unite, the union, said: “This is an appalling state of affairs. To see a day when Newcastle Brown Ale is no longer brewed on Tyneside is a disgrace.”
While S&N’s cost-cutting drive will undoubtedly save a few million pounds, the true test will be the reaction of the Bigg Market revellers. The S&N spokesman said: “We will be open and honest about it on the label. We hope they will see it as a beer that continues to have its roots in the North East.”
