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green granite
20th May 2009, 09:29
For Info.......................

(Reuters) - Microsoft is likely to show a new version of its Internet search engine publicly for the first time next week, the Wall Street Journal said, citing people familiar with the matter. Skip related content

The software giant has been testing a new version of the service internally under the name of Kumo.com and it may become part of the firm's attempt to catch up with Internet search leaders Google and Yahoo.

Microsoft has hired JWT, a unit of WPP, to develop an advertising campaign for the product, the paper said, citing people familiar with the matter. The search engine is expected to be unveiled at the "D: All Things Digital" conference.

Microsoft was not immediately available for comment.

Bushfiva
20th May 2009, 11:55
It's a rebranded Powerset, which was founded in 2005 and bought by Microsoft in mid-2008.