shiny jet adverts

[mr fish]

bought a copy of AIR FORCES MONTHLY last week (the newsagent hid it inside a copy of RAZZLE!!), the ad on the back for typhoon got me thinking.
has anyone (dictator, politician or country) ever purchased aircraft or other mil hardware after seeing an advert.
after all, ads are ads, they all cost money, i just find the image funny,
new car-CHECK, nice big tv-CHECK, leather 3 piece-CHECK, squadron of TIFFYS-why the hell not!!!

[Laarbruch72]

Hmm, it does seem pretty silly to advertise certain products. Military jets are probably close to the top of that particular list.
I think most advertising is a waste of time to be honest, unless you're starting a new business and need to raise awareness of your new product / service.
I had to chuckle the other day... Virgin Atlantic spend 6 million pounds on an advert showing us how "red hot" their horny stewardesses were / are, then they bin 1000 jobs just weeks later.
I bet the Virgin cabin crew think that 6 million was money well spent.

[GOLF_BRAVO_ZULU]

Just perhaps the advert isn't for the machine but for the capability of the Company (or Companies) that made it.

[dallas]

I think GBZ is about right. A lot of companies advertise for brand awareness, not simply to sell a product. eg. Instead of going shopping for a vacuum cleaner you ask for a Hoover etc. If your name is prominent in any sector, it generates business by simply being familiar, which in turn implies reliable, safe, market leading etc.

[scarecrow450]

I can't belive it,
they still print Razzle ! Do they still print my old car magazines such as Escort and Fiesta ? :eek::ok::ok:

[windriver]

Interesting post....

Up until circa 1970 aircraft manufacturers (civil and mil) were prolific advertisers.

http://aviationancestry.com/Aircraft/Bristol/Bristol-MilitaryMonoplane-1911-2.jpg


Even during WW2 companies including AVRO, Handley Page and Vickers were advertising their aircraft on a weekly basis.

http://www.aviationancestry.com/Aircraft/Avro/Avro-Lancaster-1943-1.jpg



During the 50's and early sixties manufacturers ads must have kept the ad departments very busy indeed...

http://aviationancestry.com/Aircraft/Avro/Avro-Vulcan-1956-1.jpg

images from - www.aviationancestry.com (http://www.aviationancestry.com)


By around 1970 the advertising for Aircraft types (espcially Mil aircraft) started to diminish very rapidly as production became a more collaborative costly international affair, and the number of types available for any role diminished.

Presumably the brand awareness and prestige etc as mentioned by previous posters is still a factor.

I have no idea whether an advert has generated sales in recent times.

[arandcee]

Try tripping down your nearest SAAB dealer, Gripen advert in hand, and ask for a test drive!

[Nige321]

Has anyone got a copy of that flow chart that shows how the dozen or two UK aviation companies ended up as BAe?
N

[Pontius Navigator]

Advertising, even for a bit of expensive kit like the Typhoon is still necessary. You might be aware of what hardware is available and able to make valid technical comparisons and an educated choice.

Her with the cheque book however will probably play safe and opt for the one that she is more aware of.

[Al R]

windriver,

Some nice shots here..

http://www.pprune.org/military-aircrew/300052-just-photo-but-what-photo-2.html

[boswell bear]

Advertising works. If you don't get it..............it wasn't aimed at you.