For those who don't venture elsewhere
Have a look at the many threads on D & G reporting points about trans-Tasman routes, where there is a potential bust up between established carriers (QF and NZ - who have reduced the inflight perks to emulate low cost ops), Freedom Air (low cost branch of Air NZ), the Asian airlines (SQ, MH, EK, TH, etc) who offer capacity too, and the ptential entry of Virgin under the guise of Pacific Blue.
It'll end in tears!