its airport dependant.
Parallel ops I tend to stick the callsign and the runway in the initial call.
Others it can just be the callsign.
Some people though give the full monty book in at every airport. And to be fair some airports seem to want it and require it. And just giving your callsign will get the reply "confirm your established" even if you have already reported that to approach and was the trigger to transfer you tower.