The above is true with carbon brakes only, with steel ones better to brake as least as possible.
A few years ago Qantas one overrun at Bangkok, also because it was company policy to avoid the use of reverse above idle, to impose a greater stress on the brakes thus save them.
The crew was so used to avoid a good handful reverse that they forgot to use it even when the overrun was imminent (!).
Anyway the problem is not cycling the brakes - an average pilot is well capable of braking manually with constant pressure - but is a matter of temperature: carbon brakes like hot temps and live longer.
Another point to consider is that nowadays many airports prohibit use of reverse above idle unless for safety reasons, due to noise.
Many pilots in certain countries still don't comply with that, and they immediately show where they come from...