I think it's either going to prove to be very smart or exceedingly foolish. If the routes work they can then peddle them to other airlines saying hey look what we did and how well it performed or they will lose their shirts. Not dissimilar to the gamble that LTN took with Easy back in the day albeit in a much different landscape to today and they will be risking all their own money. It will be interesting to see how it unfolds.