No, they're not taking the Mickey Bliss, just ask their expensive NZ
PR company.
Do you mean
PR or MR (
Market
Research). Mind you, both
PR and MR go hand in hand, one does the research to come up with the answer you want (statistics) and the other delivers that answer in a manner that conveys the message you want to be heard (lies).
Just a twist on the old saying, there's Lies, Damn Lies, and then Statistics.