"Our standard procedures for flight attendants do not include prescribing medication unless it is through the assistance of a physician with our in-flight emergency services."
What about non-standard procedures?
"Cunningham appeared to become upset by the girl's crying and told Turner, "This is starting to be a problem."
Why? Kids cry. Don't let them fly if its that big a deal. That's a management issue. No one can make you upset Mr. Cunningham; those feelings must come from within.
In my view, airlines could reduce crying by giving parents some advice before the flight. For example, kids like apple juice, but the sugar can make them hyper if they get too much, countering the intended calming effect. Some flight attendants are eager to bring cans of apple juice in an attempt to calm a crying child.
Parents can bring a bag of cheap trinkets and toys the child has not seen. (Keep some on the plane?) Pull one out an hour or two at a time. Helps keep them surprised, amused, and occupied.