Also one of the very few "build from scratch" aircraft that don't have winglets...
I have the feeling that the Citation XLS, CJ4 and Phenom 300 can do the job already and the PC-24 has no real advantage over those apart from a possibly loyal and wealthy customer base. From what I heard about the PC-12 the quality of the product and materials used are very good and comparing that to the (sometimes...) cheap looking Phenom 300 interiour (Plastic panels, fake leather, easy to scratch tables, galley with fake wood, etc) it might be an advantage.
Apart from that a very sexy looking plane with decent price and specifications...