Originally Posted by
keel beam
then we may see the end of Iberia "Old" and see a renamed Vueling as the "New" Iberia
Why? (a serious question, I'm not trying to be awkward).
Vueling has a positive reputation - it seems to be harder to find people with a positive view of Iberia's customer service. As long as Iberia's assets like traffic rights, corporate contracts, travel agency relationships etc. are preserved, is the Iberia brand actually a valuable asset in the eyes of consumers, or would it be better just to start from scratch in brand-building (e.g. Vueling)?