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Old 7th Dec 2012, 12:11
  #29 (permalink)  
lexoncd
 
Join Date: Aug 2007
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Ryanair have in the past posted priveat and confidential documents from DAA (i believe) and others on their own website to support a cause. P&C should mean what it says.

Anyone watching Starbucks deal with its perceived corporation tax issue should consider how a brand image can be changed in the eyes of the consumer for good or for bad.

I come from the school of thought that the seemingly confrontational approach adopted by senior management at Ryanair has had its day. It worked but I strongly believe they could achieve so much more if this apparent culture changed to be firmly customer focused.
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