Beardy wanted two things; for the public to believe he was twarted by BA from keeping Concorde flying, and for the fleet to go into retirement with his airline logo on the side rather than BA's. He succeeded in the first, but thankfully failed in the second.
But what a marketing guy! To this day on our Concorde tours almost everyone who has no industry knowledge truly think he could have saved it 'if they'd have let him'.
What a star he is! He didn't have to spend a cent, yet he's gone down in history among the great unwashed as the man who could have kept Concorde flying if it wasn't for nasty old BA thwarting him!