Our airline has added a runway verification line to the checklist just before departure (below the line on the taxi check). We verify the runway listed in the FMC and verify the actual runway outside the window.
The reason for the addition was the number of runway specific RNAV fixes that we fly to on departure. There were some incidents of ATC switching departure runways after pushback and the crews not entering the new runway and new SID transition. But the runway check also serves to capture this type of error.