The following is a comparison of average Load Factors for the 3 month period of June to August this year with the same period last year, for the Jet2 routes from Blackpool.
Destination - Average LF 2012 - (Average LF 2011)
ALICANTE - 96.8% - (95.2%)
FARO - 96.7% - (91.3%)
PALMA - 97.1% - (91.3)
MALAGA - 93.9% - (94.8%)
MURCIA - 97.4% - (93.1%)
JERSEY - 69.3% - (72.3%)
BELFAST - 62.1% - (54.0%)
Every route shows an increase in the average Load Factor this year except Jersey and surprisingly Malaga. The average Tenerife LF this year is 94.3% but was not operated during this period last year.
Although yield is not known, the figures would indicate (to me at least) that Blackpool is an important and valuable base for Jet2 and justifies the decision by Jet2 to increase the number of routes next year.
Considering these figures are an average over a 3 month period, I am a little surprised that Jet2 have not considered a larger aircraft on some if not all the routes.