I travel business regularly enough and these days for pleasure, but I have used first several times to understand the differences are not value enough.
So why pay the difference? Romulus is right to say "for the experience"
It IS an experience, and while the "experience" is great, it does wear off. Like buying a new car, it's great driving it and getting used to the bells and whistles, but you get used to it.
Business and skybeds are great as well, and the experience isn't that different.
If you have used first enough, you get used to it and you find you don't use most of the services for which you have paid.
Mostly I've travelled overnight so it's really only the bed. It's the same comfort in business as first in my view.
That's my "experience".