I do not understand why Monarch are expanding into a market that is saturated.
Ryan and easyjet are aggressive with costs and competitors.
The public do not differentiate between the likes of easy,Ryanair,monarch or anyone else in Europe on the basis of quality of service. The predominant factors in the decision to fly are cost and convenience. That is where Ryan and easyjet models vary slightly and where Monarch is going to struggle when they try to establish new aircraft on new routes.
Good luck to those who got in.