QANTAS - WHERE TO NOW?

[V-Jet]

The problem is that Qantas Management (for want of a _far_ better word) are totally incompetent.

They have not a clue about how to run a business, would be incapable of it on their own and can only do it when there are hundreds of millions of dollars to play with.

The BBCTV series Back to Floor might be a good place to start.

I am indescribably angry at these thieves and charletans for doing what they have done. They STILL just do not even understand how much it is they don't understand. And it is nothing about engagement. Qantas staff didn't need to be engaged in the past, they took great pride in their jobs - the engagement came from their own activity not from management. It was taken for granted everyone did their 'best' for the company - Qantas was everything. Under the appalling management of the last ten years staff are not even being given the tools (mental and physical) to be able to take pride in their roles. Current engagement is a symptom of sycophantic yes-sir management that is totally devoid of airline operational experience. It (engagement) is emphatically NOT about excel awards or 'meet the troops' meetings. All of those things are nothing but an insult when they are given by people who it is absolutely impossible to respect. Management requires exacting standards of its workforce. Unfortunately management is clearly demonstrating in every way possible that they are a bunch of unpoliced, unskilled, greedy & incompetent buffoons who know less than nothing about brand management and airline operations.

Qantas staff see themselves as custodians of the brand, and much like country farmers have a very strong desire to leave the land to their children in better condition than when they got it themselves.

Qantas management see themselves as worthy of grand remuneration and self aggrandisement and have a very strong desire to leave themselves in a much better financial position when they leave the company than when they joined. And which company they join and leave is irrelevant.

When 'management' applied to work at Qantas, they applied for a job (with an insulting staff travel category). When 'staff' apply they apply for a career with an icon and to be part of something very special. This is the principal difference in attitude between the two groups in Qantas.