I can't help but think that SRB is missing a good opportunity.
He could buy baby and rename it VirginBaby. He could announce that he has ordered 200 Boeing 797s, with the new secret RR engine, to take on Ryanair and Easyjet.
Money should not be a problem, he does own a bank.
I hope to be on the first flight of this new airline, I missed out flying on Concorde, now what a good idea, VirginConcorde. No that would be impossible!