The floggings will continue until morale improves.
The Sunfish strategy:
1. Announce Qantas is "at risk". Drastic action is required to save the Australian icon.
2. Immediate departure of Joyce, the Chairman and a Third of the Board after an admission of failure of strategy.
3. Immediately announce combination of Jetstar and Qantas. Jetstar to move slightly up market, Qantas domestic to move slightly down market.
4. Announce immediate removal of layers of management no longer needed because the group structure is going. There is only ONE Qantas.
5. Terminate Jetstar Asian ventures or rebrand them as Qantas.
6. Complete restructure of the company on the principle of: "If its broke, fix it; if it ain't broke, break it and then fix it".
This will involve: comprehensive evaluation of every manager in the company competing for the remaining positions - to be done by some very skilled HR types with the removal of narccisists and psychopaths a priority. I've discovered it IS possible to identify these people, I won't say how I know or how it works.
The Jetstar and Qantas work practices to be combined. Cheapest and best wins.
7. The deal for ordinary employees: Jobs will stay in Australia. No overseas crewing. The price? Payrises and work practices. Bring back work onshore.
8. Destruction of the Sydney-centric business model. Direct flights to capital cities an absolute priority.
9. Major revamped marketing approach for Qantas - "Your Qantas - Here to stay". Target each state individually. Parochialism rulez.
This total approach is based on the "Lifeboat" and "Freeze - Unfreeze - refreeze" organisation models. Jeff Kennett did this for Eighteen months when elected in Victoria, and got it mostly right.
All you need is a CEO and Chairman who can walk the talk and generate the sense of urgency necessary to galvanise the organisation and make change desirable.
....Unfortunately none of this is going to happen. Qantas will continue the death of a thousand cuts - the Sandakan death march. Managers like it this way; it makes them feel important and in control.