Sad for Malev this is. However the current system in the EU is simply leading to monopolisation of routes. After consolidation of a battle on a route there is only one airline left doing it. Except for exceptional routes like LHR-CDG and other really highh density airports. Those airplanes will always be full regardless of price.
I don't see how government money should EVER end up, in any circumstance, in an airline. So we choose either protectionism, which is fine by me, or we choose a free market, which is also fine by me. But surely we cant have one airline receiving loads of subsidies whilst another airline is being destroyed for receiving subsidies.