Closing the two bases was a requirement at the time. In your view it may not have been 'the wisest of moves' but with respect you were/are not likely to be aware of the circumstances both financial and operational that lead to the decision.
New owners will bring a new name and therefore a new brand. Baby will not be appropriate and therefore the current themed advertising will go.
Your other requirements to succeed will be met, why would you buy a company and then not invest in and market the product?