The competition will be more confident than ever that bmibaby can be wiped off the map. Jet2 and Ryanair will ramp up EMA next summer and LH will simply wind up the operation. That's what I would expect now, if it is losing money, why would LH wait any longer than end of 2012 summer season to wind it up, given than bmi mainline will be gone and regional sale will likely will be complete.
Besides from a cost point of view, what shared services do bmi and bmibaby have? The cost benefit of WW using some bmi mainline services either management/head office/admin/systems etc etc add as appropriate, these will all become more expensive for WW as a standalone airline?
EI-BUD