I know they have their critics and to be honest I don't think they have ever been given the muscle needed to become a serious loco player but I have always had enjoyable on time flights with Baby and have (in general)served my local airport BHX very well and have a strong brand presence in the Midlands.
Good luck to all the staff concerned but it is clear that neither LH or BA see a future for Baby. BA are certainly not interested in low cost, at best BE take over some of their routes from BHX and maybe EMA, at worst the airline completely disappears with FR, Jet2 et al taking over any (if any?) profitable route pickings. I have my doubts that someone will buy it, if they do I think it will be a merger into another airline with the brand still disappearing. Very sad times indeed.