The long and the short of it guys is any fool can sell below cost and thtas exactly what they have been doing now it does not take a business school to teach you that selling below cost is going to result in a loss! In times of recesssion its is often better to actually increase your prices even if it means flying less! One profit making flight is better than 10 loss making flights any day.Having looked at some of their quotes it clear why they are making a loss!