A loss, even at 10 % on turnover, does not necessarily mean that business is bad.
Imagine that you sell a service. Year x you sell for and generate $100 million, at the same time you have costs reaching $80 million. Result, $20 profit. Year y you generate $115 million, have running costs at $85 million and make investments at $40 million. Result, $10 million loss.
Bad business?
CP