Are we not clutching at straws by suggesting the name or brand is the root of the airport's problem?
If it was changed back to Teesside would Thomson and TC come rolling back? Would Ryanair fall back in love? Would bmi be inconsolable over a terrible mistake?
MME has never been a particularly strong airport and despite a slight charter boom I do think that people expect far far too much from it considering the much stronger competition to the North and South of the airport.
Why would a low cost bother? Ryanair could probably walk into slots at NCL, it certainly has at Leeds and both are in much stronger strategic positions
Teessides' industrial expertise is strong, no doubt about that but does it warrant an international airport? I'd imagine half these oil and chemical executives fly in via Emirates or LHR through NCL anyway
I think realistically, people need to scale back and think realistically for MME.
The question that pertubes me, what is realistic?