If I recall...
Plan "A" was KLM with Martinair with Transavia
Freighters under MP banner
Pax (sked) under KL banner
Pax (charter/Incl.Tours) under T/avia banner
Seperate business units for
sked cargo - dull & boring but predictable under "KLM"
charter cargo - speciality of the original MP
Sked pax as KLM
I/Tour as another
pax charter another
Then the EU anti-competition bods screwed it all up for 20 years
Then by the time it gets near happening it's AF-KL so whole new ball game again
Hey ho...