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Old 19th Sep 2009, 15:15
  #94 (permalink)  
kflyer2
 
Join Date: Aug 2009
Location: Asia based
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The management really does not have the tactics to steer the airline through a storm. Instead of putting ALD up for sale, what they should have done was leasing one more 332 or 343 and launching MEL or SYD again. There is a steady demand, much more than to FCO or CDG, and there is way less competition. If the CEO is really upbeat about making CMB a hub, he should have entered niche markets. And reducing prices is not the correct way to face undercutting. This is the best time for expansion, but the management's sole solution seems to be liquidating assets.
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