As a reasonably frequent BA user, I've no problem with this move. I do, however, have one impassioned plea to make to BA. For heaven's sake, please get rid of the god-awful seed mix offered with drinks. It is simply diabolical and half-eaten bags of the stuff can be found in every seat pocket on a BA short-haul aircraft after people have tried it, found it awful and left it in the seat-back for the next poor unsuspecting passenger. It has to go!!