LJ50
You are so right but the reason they cannot come into the market is that there is no market to speak of at the moment.
A market is where suppliers come to sell their products at a fare price with a modest profit included and buyers come to buy those products.
At the moment there are some suppliers selling their products below cost and still the buyer wants a reduction on that price! There is no market. There is excess supply over demand so their business plan is seriously flawed. Anyone seriously considering giving up a job to join them needs their licence revoked on the grounds of mentally unsuitable to hold a professional licence.