I disagree that NJ reputation should take a hit.
Why? It is suffering from depressed business (like others).
It is taking steps to deal with overcapacity. (partly self induced)
Unlike others it is at least offering some options. The options are not all great, and some people are being forced to make a decision that they would rather not. However, NJ could just as easily said - right, last 300 - you're out!
- In the days of DM that is probably what would have happened, and to be fair, it would have been more efficient and clinical - and cost the company a lot less! But would that do the reputation more damage? - Who knows?
Not a comparison in anything other than semantics, Virgin makes pilots redundant everytime the economy sniffs, BA tries to not make people redundant (union strength). Do you think Virgin has a bad reputation?