Must disagree Nutloose. This is reviving a tradition that we had in WW1 when bronze memorial plaques and scrolls were given to the next of kin of soldiers and sailors who died. In 30 years of dealing I have had scores pass through my hands, some polished almost flat by families who obviously treasured them as a reminder of their loved one's loss.
Incidentally the Canadians had a similar cross in WW1 and WW2, but I am not sure if it is still being awarded. The design of the new Elizabeth Medal is very similar to the original Canadian cross.