Hear Hear VBP!
a fluffy label isnt needed to stand
VB apart from low cost models both here in Australia and o/s.
Passengers shopping around for a deal are going for price tag and safety record they dont care whether its low cost or new world, these labels dont mean anything in the choice market.
Rewards frequent flyers make a choice on total product and our product is totally different to that of our competitors! Just ask anyone in the street to compare us - we are in our own category simply on personal preference of what we offer not by our label.