If £10 isn't an issue, why not
offer them £20? £50?
£100?
Just hand it over to the information desk, thank you kindly.
Point being, at what point do
you think an ADF is too much, and would turn you away?
1p is my "turning point" - and if the airport needs income like this, it can increase the landing charges, which would come with the ticket (ie all-in-one paid in one go) AND would get double income (those outbound AND inbound). Or, maybe provide such excellent customer service that peeps just want to use the airport again and again...
Another point is, when this airport's fully developed, will this charge be dropped? What do you think.....??