Blackpool Ruddy Airport have more-or-less decided that they are not interested in locals using the airport, they want to pull in families (Mum/Dad/3.2 kids/one 4x4) from such places as the Lake District, whom the "Free" parking (on all my letters to and from Blackpool Ruddy Airport the word "Free" is highlighted) would benefit. They quote - bring your car as a taxi would cost £100+. Presumably Blackpool Ruddy Airport haven't heard of trains.
They may also not have heard that The Lake District is one of the least-populated areas of the UK, and that the only couple who live there (Mr and Mrs Arkwright) are retired and go to their caravan in Norfolk for their summer hols, so won't be using Blackpool Ruddy Airport.
Perhaps Mr and Mrs Arkwright would be interested in a nice, shiny new bungalow on the newly-built Squires Gate Housing Estate in three years time, and have people wandering past every day saying to them "eeeh, I remember when this used to be an airport, but it went to the wall when someone decided to charge everyone £10 just to use it".