Gents, don't waste your time giving this article the credit to discuss its contents as though it is serious - it's SPIN, pure and simple, from the EK spin machine.
The fact, pure and simple, is that the EK crew rest area on the A380 has been placed in about the most inappropriate position one could imagne - smack bang in the middle of the economy cabin.
It should never have been placed there, but like the very aptly nicknaned 'aft torpedo tube' crew rest area in the EK 777s (as far from the cockpit as it possibly could be while staying inside the pressure hull), commercial department overrode flight ops (not that that would have been much of a bump!!!) and quite simply allowed their perception of what crews require as an absolute minimum for rest rather than accept the standard Boeing/Airbus fitment.
Both fitments are an unmitigated disaster, but 'face' (as in not losing any) demands that they be made work and crews be made to accept them (along with the business class 'rest' for pilots in the ULH aircraft EK bought [can you believe it?!!] without a crew rest area fitted).
Spin. S. P. I. N. Spin.