Selfridges Aviation Department
A bit of a long shot... but does anyone have any photos, anecdotes or otherwise useful information for an article about Selfridges Aviation Department?
Also any information about their Flying School would be very welcome.... and a photo of the "Link Trainer?" in situ in the store.
below is an extract from the the Flight Archive relating to the opening of the dedicated department...
"April 4th 1930
SELFRIDGE'S have opened an aviation department at Avonmore Road, which is right opposite Olympia. They had an official opening on Monday, March 31, and a large number of people were invited to celebrate the occasion. In the hall they had on view a Moth, a Desoutter, a Bluebird and a Klemm, also many engines ranging from the Rolls-Royce down to the little 40-h.p. Salmson. Sundry accessories were shown, and a bookstall was laid out with a varied selection of aeronautical literature. Selfridge's are making arrangements whereby they can supply any make of aircraft on the hire-purchase system, and a stock of several types will be kept. Purchasers can also make arrangements for having their flying instruction through the department. A model of the Handley-Page 40-seater was on view, but the hire- purchase terms were not stated, nor the probable delivery date mentioned ! Mr. Thornton Morris is in charge of this department, and if Selfridge's think there is sufficient in it for them to open such a department, there can be no doubt that the industry is in a healthy condition."