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Those most in need of practising it DON'T, yet I bet their currency was up to date. Most of us who believe in it (despite all the name changes over the years) practise it anyway, we always did.
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I try to make this point on every CRM course I do. The people most in need of practising it but don't are actually management's problem. But despite management being in attendance on these courses they choose the teflon/coke bottle shoulders/ostrich option and do the square root of f*ck all about it
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