Sorry no time to follow the link DA7X. Before any public announcement, there will have been a year of research and then much hard political and accounting work (another year) then negotiation of contracts for airframes, slots and all the staff needed for start up (another year?)
If your economy is doing well, then it sounds like a good time and Branson knows how to find the right people to start companies and airlines. I hope folks are successful at bringing a new company into being.