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Old 16th June 2008 | 13:56
  #72 (permalink)  
Groundloop
25 Anniversary
 
Joined: Aug 1998
Posts: 2,033
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From: London, UK
The Ryanair business model was never, ever going to be sustainable, as I've said on numerous occasions.

For the record, that model is:

1. Sell product below cost of production.
A common fallacy believed by many of Ryanair. There are a number of seats sold at headline grabbing fares at below cost per flight - but there are many more seats sold at above cost on the same flight!
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