Quality!
Perhaps the next intention is a holding company for a new record label to launch Welsh rap wannabes who can't get a contract elsewhere due to their low clubland experience. Doubtless there'll be VIP transport, free hotel accommodation, promises of stardom, interviews with Tom Jones and Charlotte Church adding their commentry. Inevitably it'll end in tears with new punk combo Swansea Sex Pistols providing cover versions of EMI (nem) and I Did it My Way.