What amazes me with Virgin Media, is that he's starting this war against Ruport Murdoch - and good on him, because Sky News are controlling a lot of things, such as Carphone Warehouses withdrawl of advertising for Big Brother (I don't condone the lack of control C4/Endamol had on the programme, but how Sky News reported hours before CW withdrew "We wonder what effect this will have on Carphone Warehouses's sponsorship of the programme")
The problem is, he's started a war, but if he doesn't start to pull a few smooth moves - which he's not done so far - Murdoch will eat him alive.
And let's face it, Good
PR is all Virgin has.