The Virgin brand is fantastic, but please don't assume he is Mr Midas. His trick is to associate with others who are trying to get businesses going, and if it works, he wins, and if he doesn't he disconnects having taken the
PR victory.
Stick the name Virgin in front of the following words and see if you can spot the successful business:
Virgin Cola, Clothes, Money, Vie, Vision, Vodka, Wine, Jeans, Brides, Books, Cosmetics, Cars, Express, Blue, V2, Trains....
He also launched Virgin Executive Jets a decade ago with a planned Hawker 800 - it never flew.
The man's a genius but don't assume everything goes to plan - instead he's caught your attention on another business idea which makes you think he's Midas, but judge it a year down the line.
Isn't Virgin Air Charter just a dot.com play a decade too late, in a US market dominated by some big boys: NetJets, Flexjets, Sentients, EJM, etc.
Can't see business and leisure users thinking the bearded one can help them better than their existing providers.