Virgin flights have been chockers all over the network for the last couple of weeks - friday operated at something like 93% load factor for the day. All week you could not get a flight to melbourne, and I heard stories of people (read: staff travellers) trying to get to melbourne and sydney via gold coast, adelaide and god knows where else... I *heard* that the only seats available SYD-MEL on friday were a couple of QF J class seats @ over $1000 each one way
(although I am not presenting that as fact - just what I heard from an F/O who's mum and sister were trying to get from syd back to mel)