Looks like the days of the true Low Cost Carrier is at an end.
Lower cost is more likely the expression but lets face it - airlines such as
VB and JQ run close to the line as it is.
When it runs that lean what is left to give?
Just put up the damned prices rather than slash the hell out of service and engineering etc.
Sure it aint cheap or pretty but at least they still provide relatively ok value for money rather than these stupid $29 sales etc which benefit no one.
Besides... a $2000 return fare to the UK is still bloody good value for money in my book.
Equivalent of just over 2 weeks wages (judging by the average wage being about $50k)